What really gets in the way of execution?

100 conversations with CEOs and senior leaders about the friction slowing strategy, decisions, and results.

I'm speaking with 100 leaders to understand where execution gets stuck, what it costs, and what leaders are learning as they work through it.

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A research initiative from Kevin Judge, CEO iNOBL.

WHY 100 CONVERSATIONS

The best insight does not come from another survey.

Every organization is different. But friction shows up in familiar ways. Standard surveys and models rarely capture what leaders are actually experiencing.

Through 100 real conversations with CEOs, executives and other leaders, I'm looking for real-world perspectives, patterns, and practical insights about what is making execution harder than it should be.

Two business leaders having a conversation

WHAT THE CONVERSATION LOOKS LIKE

A simple, focused conversation.

30 minutes

A focused conversation that respects your time.

Informal conversation

A chance to step back and think through what you're seeing, what's getting in the way, and what you're learning.

Your choice

You decide what, if anything, is shared and how you're identified.

No preparation required

Just bring your perspective and what's on your mind.

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WHO I WANT TO TALK WITH

Leaders close to the work.

I'm looking for candid perspectives from people who see the gap between strategy and execution up close.

You don't need to have the answers. I'm interested in what's working, what's getting in the way, and what you're learning along the way.

CEOs & Business Owners

Leading organizations through growth, change, and complexity.

Senior Executives

Accountable for turning strategy into results across the organization.

Functional Leaders

Leading teams where priorities, decisions, and execution collide.

Advisors & Peer Group Leaders

Working closely with leaders across multiple organizations.

THE QUESTION AT THE CENTRE

What really gets in the way of execution?

Not in theory. In your organization. When good people, a clear strategy, and plenty of effort still don't produce the results you expected, what's getting in the way?

WHAT HAPPENS WITH THE INSIGHTS

This is research with a purpose.

Inform The Friction Effect

The conversations will help inform my forthcoming book, The Friction Effect: Why Smart Companies Struggle to Turn Strategy Into Results, along with my speaking and executive resources.

Share what I'm learning

I'll share patterns and practical insights through articles, presentations, and The Friction Effect.

Protect confidentiality

Themes may contribute to the broader research, but nothing attributable to you or your organization will be shared without your permission.
Private conversations remain confidential.

A CONVERSATION WITH

Kevin Judge

Founder & CEO, iNOBL

I've spent more than 20 years working with leaders and organizations, helping them close the gap between strategy and execution.

Along the way, I've worked with thousands of leaders and professionals across organizations of all sizes. I've seen what happens when smart, capable people are working hard, but something in the organization keeps getting in their way.

That's what led to The Friction Effect and these 100 conversations. I'm interested in what's really happening inside organizations, not what a textbook says should be happening.

The goal is simple: better understand the friction getting in the way of execution, and help leaders do something useful about it.